I Need A Picture, Any Picture....

DAY ONE:

Correspondent: ‘Hello. Is that the Incisive Media graphics department?’

Graphics Department: ‘Yea.’

C: ‘Oh. Well. Erm, a bit of a rush job. You see I have to fill two pages of the next issue of Professional Pensions, but, well, the article is only a page at the most.’

GD: ‘Yea.’

C: ‘It’s a feature. You know. One of the bits we try and fill the magazine with. When we’re a bit short of news.’

GD: ‘Yea.’

C: So, can you help? I need a couple of big pictures to fill the gaps. Kind of half a page each.’

GD: ‘Yea.’

C: ‘Great. The article is on where multi-asset managers invest. So there is reference to US treasury bonds. And to emerging economies. Does that help?’

GD: ‘Yea.’

C: ‘Great. But try not to just use pretty pictures. OK?’

GD: ‘Oh.’

C: ‘I mean, avoid the Taj Mahal when you’re portraying an emerging economy. You’ve done that quite a bit.’

GD: ‘Avoid the Taj Mahal pictures. Erm. Okay. That was what I was thinking though.’

C: Well think again. We go to press tonight so I will have to trust you….’

DAY TWO

C: ‘Hello, graphics department?’

GD: ‘Yea.’

C: ‘I thought we agreed to no pretty pictures? But for the US government bonds section, you’ve used the US treasury building.’

GD: ‘Yea.’

C: ‘And for the emerging economy picture, you’ve used the Golden Temple.’

GD: ‘It’s not the Taj Mahal.’

C: ‘Well at least the article is buried in the middle of the magazine. No one will notice the awfully trite pictures.

GD: ‘Oh dear.’

C: ‘What?’

GD: ‘Er. Well…. We copied the Golden Temple onto the front cover as well…’

C: *Sigh*. ‘No one will notice….’