In honour of the appalling cover to Professional Pensions, 27 March 2014, here's a repost of an earlier blog:
Go onto Google Images, type in ‘pension’ and then see what comes up. Actually, I can tell you what comes up. Ignoring news stories, in the first 100 or so images there were 10 pictures of cash in a jar, 19 ‘beautiful couples’, 12 eggs in and out of baskets, 4 moneyboxes, 6 road signs and a few deckchairs. And twenty-three piggybanks. That's right. Twenty-three pigs.
Is that the best we can do?! Is that a good summary of our ability to convey ‘pensions’ in pictures? You see, if you go behind the picture on Google, to the sites, they almost all lead to providers, consultants and clients pension funds.
Surely we can be more imaginative than a piggy bank? If a picture paints a thousand words, aren’t we falling a bit short with coins in a jar? So come on AHC, Likeminds, Shilling, Ferrier Pearce and all you other pension communication companies…..not to mention the internal departments in actuarial firms…. where are the new ideas? What can we convey that doesn’t include a piggy bank held in the hands of a beautiful couple in a deckchair under a road sign?!
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