Helen Morrisey’s clarion call in Professional Pensions to be ‘bold on the benefits of pensions’ is welcome.
So often, as pension professionals, we get caught up in the minutiae of the pension issues and forget the big message. But the big message is a simple one and needs saying as frequently as possible. And as simply as possible.
On the bus tour linked to Pensions Awareness Day, nearly 600 people came onto the bus during the week. And what did they ask? Details as to how S2P is changing? No. How to maximise their AVCs? No. What investments will give the best return? No.
Their questions were simple (see previous blog):
To quote Helen, ‘we need something simpler, cleverer and bolder’. Come on pensions communications companies- let’s be hearing from you!
So often, as pension professionals, we get caught up in the minutiae of the pension issues and forget the big message. But the big message is a simple one and needs saying as frequently as possible. And as simply as possible.
On the bus tour linked to Pensions Awareness Day, nearly 600 people came onto the bus during the week. And what did they ask? Details as to how S2P is changing? No. How to maximise their AVCs? No. What investments will give the best return? No.
Their questions were simple (see previous blog):
– ‘What’s a state pension?’
– ‘Do I get any pension from the Government?’
– ‘Does my employer offer a pension?’
– ‘Do I have to offer a pension?’ (from an employer)
– ‘It’s all too complicated’
– ‘There’s too much choice’
– ‘Tell me what to do’
To quote Helen, ‘we need something simpler, cleverer and bolder’. Come on pensions communications companies- let’s be hearing from you!
Great article! We definitely need to keep things simple and straight to the point. Look at how people are communicating now and searching for information, it's all through new media, smartphones and apps, so this is how we need to be communicating pension messaging.
ReplyDelete